Take a moment to honestly look at your business marketing. Are you still excited to share it with potential clients or does it feel a bit… blah? Here are 3 signs your business is begging for a redesign.  

IT'S NOT WORKING

You did all the right things. You sat down and defined your target audience. You chose colors for your brand that really represent you. You built your website. You researched social media channels so you can be in the right place at the right time. And then nothing. Your people aren’t responding. What gives? 

Choosing branding that you love only goes so far. It also needs to align with your target audience. If you’re doing all the right things but not seeing success, first you need to look at your product or service. If everything is good there, chances are, your branding isn’t connecting to the right people. It’s time for a redesign.*. Sometimes that can be a small refresh that makes all the difference. 

*Now, before you run back to your designer demanding a refund, a caveat to this sign is time. Growth doesn’t happen overnight. If it’s been less than 6 months since your last big change, and you did quality work on your brand, give it some time to build traction. If you are concerned, schedule a complimentary consultation with me for a brand review so we can ensure you’re on the right track. 

YOUR BUSINESS HAS CHANGED

Look back to this time last year. Did your business look exactly the same? I’d be willing to wager a good amount that the answer is no. Businesses evolve, and they grow, just like people do. You don’t have to reinvent the wheel, but take a hard look at what has changed. What have you outgrown? What’s working? Where is there room for improvement? Are the images you picked when your business launched still the best representation of what you do? 

You don’t have to reinvent the wheel. Small changes can make a big impact. If you are curious about how your existing brand can better serve you, drop me a line and let’s chat. 

YOU ARE NO LONGER PROUD OF IT

Design can be trendy. Anyone remember the millennial pink craze from a few years back? Closely followed by minimalistic with nature accents?  Just like your personal style, your business is going to go through phases. The goal is to create a brand that stands the test of time, but also understanding that your business will evolve as it grows. Doritos is a great example of classic branding evolving over time.

If you’d rather send your clients to your social media channels instead of your website, or you find yourself making excuses for your marketing, it’s time for a change. I can help you through it. Let’s talk

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