So you already have a marketing plan in place. How do you leverage social media to boost your current strategy? Chances are, many of your ideal clients are on social media platforms already.

Here are 5 ways to use social media to enhance your current marketing strategy:

boost brand recognition

How do you get people to choose your brand over that other guy? Consistency. Make sure everything you do is on brand so they know that super useful post came from you. By being present and sharing quality information, they’ll think of you when the need arises. 

deepen customer relationships

People do business with people (and companies) that they like. This is your platform to show your personality (if you have no idea what your business personality is, let’s talk). By coming across genuine and adding value to their feed scrolling, they’ll start to learn more about you. And seek you out. Now, when you hit them with a targeted ad or special offer, they already like you and will be significantly more willing to hear what you have to offer.

get them off social media

Use it as a way to entice them to follow your business off of the social platform. Offer a cool freebie when they join your email list, or give a social media only promo code to use in your shop.

give exclusive access

This is where you get to be real. Show that personality behind your business, and go beyond your perfectly polished end results. Launching an event? Show behind the scenes footage as you prepare. Make them feel like they are a part of the full experience. Share a candid, live video of you unpacking a new product or a cute picture of your dog staring at your computer. Make your followers feel like insiders. 

Learn about your ideal customer’s wants & needs so you can better serve them

Listening to potential clients goes a long way. What features are they asking for? Which posts see better engagement? Paying attention to behavior on social media is a great (and free!) way to conduct research. 

If you’re not sure which social media platform is right for your business, I’m here to help. Reach out and we’ll set up a strategy session to discuss your business and find you the best direction.  

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