how to craft the perfect mood board

A mood board is a collection of visuals that convey a certain feeling, emotion or essence. It’s a tool for inspiration as well as a way to visually communicate your ideal brand identity.

A mood board is a collection of visuals that convey a certain feeling, emotion or essence. It’s a tool for inspiration as well as a way to visually communicate your ideal brand identity.

Here are some tips to help you start gathering inspiration:

Start with anything that inspires you. Don’t overthink it, or rule anything out that you like. Gather as many ideas as you can find, and only eliminate once you start pulling it together to see what doesn’t fit.

Try new colors or styles that you wouldn’t normally think of for your business.

Think past photos and also look for textures, patterns and shapes.

If you find a color or print you like, but want to use it sparingly, make it small on the board.  On the contrary, if you find a beautiful image you love, make it a focal point. 

Try searching random words or colors – you never know what you might find.

If you see a script font that you love, include it. Try adding words or searching by a particular color.

You’ll begin to see what fits and what doesn’t 

Don’t limit yourself to only images you find on the computer. Go for walk and see what inspires you in nature. Look in magazines. Find interesting textures. You can make a physical mood board or a digital one (or a combo of both!).

Places to look for inspiration

online creative spots

in real life

  • Go through your camera roll
  • Look around your house
  • Peruse your city / neighborhood
  • Look for textures and shapes around you – do you gravitate to clean, straight edges, or soft, rounded elements?
  • What about nature influences?

free stock images

paid stock images

  • Getty Images
  • iStock.com
  • Adobe Stock

Where to build your mood board

Anywhere you can arrange photos. Don’t worry about the composition or layout, just focus on finding the right content. 

Here are a few recommends to make building easier: 

  • (free) canva.com
  • (free) picmonkey.com
  • (free) Google Drive: Slides
  • PowerPoint
  • Adobe Photoshop / Illustrator

hint: you’ll want to crop your images. An easy way to do this is by taking a screen shot. 

On Mac: command shift 4

On PC: shift windows key S

Take your time

This exercise shouldn’t be rushed. Take a week to pay close attention to your surroundings and look for inspiration. You’ll start to see things in a new light, and notice which colors, textures and imagery stand out to you. 

Once you’ve completed your mood board, email to hello@jnnmarketing.com and we’ll set up your review session.