Web Design Process

branding & design

There are many aspects to creating a successful web presence. The very first (and arguably most important) step is to establish your brand. Details such as font, color and style of imagery have a huge impact on how your business is perceived. Just like people, businesses have their own unique personalities. It’s crucial to create a consistent presence that accurately represents who you are and what you do.

If you have already created a brand identity, great! We’ll review it together to ensure it still appropriately reflects both your current position and your future goals. If you haven’t yet established your brand, let’s talk through it. 

build anticipation

This is the first thing your potential clients  are going to see. 

Take the chance to wow them.

Then, stay in touch so they can be just as excited as you are when you launch your new site.

homepage

homepage

Your homepage is the most visited page on your site, and acts as the directory to guide your visitors where they need to go. It needs to be visually compelling, with clear and concise information. This is where you give a short and sweet introduction to your offerings, and encourage them dive deeper into your work.

Build trust by sharing customer reviews, give the reader a glimpse into who you are, and share your value with them. You control the flow of their visit to your site.

What do you want them to get out of the experience?

connect

You got them to your website. Now what? How do you stay in contact with your potential client?

There are many possibilities, and the right combination varies from business to business. To start, you can link your social media feed, or include a prompt to join your email list. Make sure you are available for them to reach out directly with inquiries, and share the benefits they’ll receive by doing so. This website visit will be just the beginning of your relationship with your potential clients.

feature pages

This is where your customer dives in. They get to learn more about you and your unique offerings.

Show them the benefit of working with your business. Explain why your products and services are beneficial. The biggest trick here is to give a clear call to action on each page, as well as smoothly guiding them to continue exploring your site.

What can you showcase?

keep growing

Now what? You’ve got this shiny, new website – how do you get people to see it? There are so many ways to promote your business, and no such thing as a “one size fits all” approach. Now that we have a thorough understanding of your ideal client, we tailor unique marketing efforts to reach them.

As part of your web design package, you receive a complimentary 30 minute consultation on marketing strategy